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Beyond the Buzzwords: Standardbred Is the True Mark of Healthy, Humane, and High-Quality Poultry

Beyond the Buzzwords: Standardbred Is the True Mark of Healthy, Humane, and High-Quality Poultry

If you’ve been shopping for kosher chicken or turkey lately, you’ve probably seen it all—organic, free-range, pasture-raised, no hormones. These labels sound impressive, but most of them are marketing fluff that don’t actually tell you much about what you’re buying—especially when it comes to quality, health, and animal wellbeing.

Let’s break it down:

“No Hormones”
Nice to see, but completely meaningless—hormones have been banned in poultry since the 1950s. It’s like advertising “sugar-free broccoli.”

“Organic Kosher Chicken”
Most people think organic means healthy and humane. But organic only refers to the feed—not the bird. Most organic kosher chicken still comes from fast-growing hybrid breeds developed with genetic mutations for obesity and dwarfism. These birds grow quickly but are unhealthy, sedentary, and usually spend their short lives indoors.

“Kosher Free-Range” and “Kosher Pasture-Raised Chicken”
Sounds great—but only if the bird can actually move around. Most commercial chicken and turkey breeds are so heavy and unbalanced they can barely walk, let alone forage. So while they might technically have access to pasture, they don’t benefit from it—and neither do you.

So what does matter?

Standardbred: A True Alternative
At Chosen Farms, we raise only 100% standardbred heritage breeds—naturally reproducing, slow-growing breeds that thrive outdoors. These lines go back generations, raised long before industrial agriculture took over. They run, forage, fly, and scratch—living the way poultry was meant to. That translates directly to better animal welfare, better nutrition, and far better flavor.

And it shows in every bite—deep flavor, satisfying texture, and real nutritional value.

Be Cautious with the Word “Heritage”
“Heritage” is supposed to mean standardbred, but in today’s market, it’s often used loosely. Many products labeled heritage are still hybrid birds or crossbreeds. That’s why Chosen Farms lists standardbred clearly on our products—along with the actual breed name—so you always know what you’re getting.

Looking for Real Kosher Quality?

If you’re looking to buy kosher meat online—whether it’s kosher heritage turkey, pasture-raised kosher chicken, or sustainable kosher meat—skip the marketing noise. Choose birds that were bred right to begin with.

With Chosen Farms, you’re getting the real thing:
Standardbred birds
✅ Humanely raised on pasture
✅ Hand-processed under strict Kosher supervision
✅ Shipped directly to your door

Because when it comes to kosher meat, unlike other claims, standardbred actually changes the bird. The difference isn’t in the buzzwords, it’s in the bird.